D.S.M - Talk & Briefing

D.S.M

Design somthing more http://designsomethingmore.com

Today Design somthing more came in and gave a talk , they all so briefed us as they will be back in a weeks time and we will have a starting point for a branding brief based on a given job role.

- Why brands need your help?

- What is a brand?

• Logo

• Badge

• Identity

- Standing for something ( No Logo Book )

- Brand doesn't have to be Name/Logo

- Getting behind a cause

- Getting behind a person

- Ikea good design

- Stand for something & wonderful experience = people care

- Ted Talks - Branding

- Point of difference

- Design is an opportunity to make a difference.

- Selling , what brands are out there who just want to sell you things which don't have a purpose ever.

Brief-

We want you to rethink the brands of today.

' THE MINISTRY OF WONDERFUL '

DEFINE , CREATE & BUILD

- What should it stand for

- Why should it exists

- Why should people care

- What makes it different

Part 1

BIG IDEA

- Name - Direct , implied names

- What you Stand for

Part 2

CREATE

- What does it look like?

- What does it sound like? (Tone of voice)

- What does it do?

Part 3

MAKE STUFF THATS RELEVANT

- Think beyond business cards?

-How your brand works.

- Creating something from scratch

(Coke Cola - Changed lids for water)

When picking out of the sorting hat my job role is - Train Operator

I am really excited for this brief, i enjoyed the DSM talk i found it particularly interesting when they were talking through the main aspects of branding. I am very interested in branding and its the main focus for my dissertation i think i will really benefit from this brief and its something i will enjoy as well as gain information from.