Skin Care Brief - Photography/Finished Product

SKINCARE BRIEF - PHOTOGRAPHY

Today i set up a photography studio to photograph my skin care brand 'Ardour' I began by setting up the lights and the camera to the position needed to shoot the packaging at the right angle.

 I needed to get the lighting right i first attempted having the light through the bottom shining through the top but i decided to get a white flag to cast some of the light away to get the right effect.

After playing around with the different lighting and angles i deiced to then try a grey backdrop although i was happy with the images on the white drop it wasn't working as my boxes were pale in colour i needed something to make them contrast.

Selected images:

I took over 230 images , these are the images i have decided to use. I will edit the images in photoshop to try and  slightly alter the images so the lighting and the size is the same on each and is consistent. Photography is not my strong point but i do feel as though i am improving and progressing i hope by the end of the year i will be even better so i can apply my photography skills to all my final finished products.

I am really happy with how the images have turned out I'm glad i took the time to spend as long as i did so i have a number of images to choose from.

Brief 01 - Design & Production

DESIGN & PRODUCTION

Before i could begin designing my skin care brand i needed to be sure of the packaging. So i made some prototypes of what it may look like using packaging nets.I first tested these with paper. After testing these both out i decided i would probably go with the more complex net.

After testing these both out it was brought to my attention the complex net didnt look very good when put together especially with the stock i was going to use. It looked very large in the sense a product wouldn't be that wide. Although i could adjust the height and width of the other template i decided i would just use the simpler net as it looked more high end and minimal.

I liked the idea of the previous lid so i have decided to re-design the lid for the simpler net having 4 sides instead of 6.

New Lid -

Using the old net i designed my new one by having less sides and having double the width in the tabs so i would be able to make them thick. so the lid is sturdy. I will print this lid and test it before i go to print with the rest of the boxes.

Name-

i decided to name the brand ardour as i wanted my brand to reflect energy. I also think the name gives the product a high end feel.

Icons-

Logo-

Colour choices - 

Products - 

- Revitalize Mist - Ultra radiance facial re-hydrating mist - instantly enhances radiance to deliver immediate & long-term hydration.

-Healing - Intensive multi-purpose skin healing gel

-Moisture - total moisture facial cream - Hydra-concentrated facial cream

-Brightening Serum - Instant brightening facial serum.

TEST 1 -

RE-VISITED LOGO-

 Finalised logo-

Variations with packaging with different colour design:

Test 2:

After this experiment i decided to use this design which i then refined by simply splitting the net in half so i could achieve a packing net that was more interactive. The purpose of the nets was for them to be durable and somthing aesthetically pleasing to keep.

Nets:

Mocked up prototypes:

Making sure the nets fit around the bottle:

I also decided to print vinyl for the bottle.

Final nets and boxes:

Small information cards:

APP - Proposal

If i was to extend the brief i would produce an app and website with detailed information for the products. To get an idea of what it might look like i quickly mocked up some App designs

 Skin Care Brand - Evaluation

For final year as noted in my PPP presentation I wanted to produce some packaging as its not something I have done very much of the past three years but its something I do like and appreciate the crafting and design that goes into it. As I like cosmetics I decided I would produce a packaging range around skincare.  Having an influence by Moroccan patterns I based the design around that theme. Taking elements from the patterns and applying them to my design.

Problems I faced with the brief is­ that it took me a while to gain a reason and a conceptual route for the brief. It took me a long time to think of the name and also the colour scheme I struggled with. A lot of products on the market are either over branded or extreme luxury where they actually lack any design at all. Although I like minimal design some things I was researching didn’t offer me any inspiration or influence at all. I think this Is what may of set me back.

Strengths throughout this brief have been the actual final product. I don’t find my crafting skills to be of a high standard and although it seemed not relevant for me to produce packaging and design for a brief when my skills don’t lie in that field still didn’t put me off trying - as I wanted to do it in third year to produce some professional images for my portfolio. I found the images I took to be really good to begin with as I went throughout the year I found more of my images to be more successful. I can really see a change in my photography skills and production throughout the year. I would of liked to re-photograph the images but due to time constraints I didn’t feel it was priority but it would be something I would like to do before adding it to my portfolio.