End of Year show - Pitch & Boards

End of Year Show - Pitch

Manifesto:

We, the creative minds of Leeds college of art strive to be the best in our disciplines. As a community we tirelessly work in collaborations to create new, innovative work. Our individual practice is fueled by creativity and experimentation. We are ready to be unleashed in to the industry and revolutionise our creative fields. We are the class of 2015. This is who we are.

Concept:

The ‘We Are’ exhibition branding concept derives from the sense of community and diversity of the students at Leeds College of Art. It aims to empower and invigorate the students exhibiting work, as well as inspiring and engaging future students who may be interested in studying at the university. The main focus of the exhibition branding is to capture the eye of professionals and critics and show them,from the outset, the strong work ethic and diverse skill sets that the graduates of LCA possess. The manifesto above encapsulates who we are as students and practitioners. It is concise, to the point and powerful. This manifesto can be easily related to posters and flyer’s.

Printed Media:

The over all aesthetic of the printed material is both bold and clear. The strong spot colour used grabs the audiences attention as well as connoting the vibrancy that the exhibition will show.The multi-dimensions of the outside display can be utilised with each face depicting different information. The main face will show important information including the date, location and title of the exhibition. This will provide vital for passers by and drivers to take in the simplistic information.The alternative face will show our manifesto, this will make people stop to read the information in depth this also applys to the A0 poster. The proposal for the A6 flyer’s is to make them personalised to the students exhibiting. The flyer’s will be written on by students using words that they think best describes them.

 Evite & Evite Gif:

Website Mockup:

The design of both the website banner and e -invite utilise animation and moving image. The gif format is well suited to the design. The simple yet effective design displays the ‘WE ARE’ brand identity as well as the green words that flash through on a loop play.The gif animation can be easily transfered to blank wall spaces around the university through projectors. The projections will add a new dimension to the end of year show imagery.

Way finding:

The map produced compresses to an A5 booklet. The minimal aesthetic helps with usability. The colour scheme works along side other printed and displayed ephemera. A list of student names organised by discipline is displayed on the reverse side.

Boards:

End of Year Show Brief - Research/Development & Design

INTIAL IDEAS.CONCEPTS

For the end of the year show brief Jasper , Sam and I are working together in a small group to come up with a concept. The concept has to be something new and innovative that hasn't been done before and shouldn't necessarily be graphic design based. It can reflect other areas of craft and design.

Jasper Sam and I have decided to work together on the pitch for End of Year Show.

Thoughts-

Research examples

Colourful paper craft - Kaleidoscope theme?

 Minimal-

 Bold - Refine exhibition promotional poster-

3D Signage-

 3D Wall infographics-

 Orange perspex-

 3D-

Lighting signage-

 Painted signage-

Initial Ideas:

Before meeting up with Jasper and Sam i wrote down some notes to try and think of some direction for the pitch and concept.

previous years: - ' Out with a band ' ' This is not the end '

Naming -

Unfolding

Final

Unveil

Uncover

Flash

Beginning

Show case

Experience - Sense , Practice , Exposure , Bloom

Saying collection of words - In the making - Progression

Finish line , on your marks get set go.

When meeting up with the group Jasper had produced a large list of all the names we could use. We went through as a group and shortlisted a few.

We decided to keep ..

'Its not you its me'

' We are '

We are we discussed how each name be could applied and we are had more of a theme behind it.

We decided on having each courses name with we are before.

Eg. WE ARE GRAPHIC DESIGN. 

The main thing we wanted was strong visuals and legibility for everyone who comes to the end of year show.

We felt 'WE ARE END OF YEAR SHOW 2015' worked really well.

The next step is to start developing with colour and type and see how our way finding can be applied.

We decided we wanted to use fluorescent colours and a bold type.

Way finding idea.

 I Started experimentation creating a poster using some of the words we had used.

Web mockup:

I took a screen shot from the website and recreated a mockup page so we could see how our concept would work across web page and also for our pitch.

We had decided in our group we would have the WE ARE in black and the other text in green.

 I also mocked the Gif up which sam had created using the same variation of colour scheme for our invite.

We came up with an idea of printing off flyers and having people write what they thought LCA repsrsents Jasper wrote some text out and scanned it in and overplayed the writing onto the flyers in green.

New Manifesto -

We, the creative minds of Leeds college of art strive to be the best in our disciplines. As a community we tirelessly work in collaborations to create new, innovative work. Our individual practice is fueled by creativity and experimentation. We are ready to be unleashed in to the industry and revolutionise our creative fields. We are the class of 2015. This is who we are.

Mocked up externally:

We decided in our group Sam would produce the Gif and promotional material/mockups and Jasper would do the way finding and flyers. Now we have all the elements individually we need to put the pitch together. I feel the work has been split equally and that the three of us have worked really well as a collective and I'm really pleased with our concept.