Brief 01 - Secondary Research

SECONDARY RESEARCH - AESTHETICS

HEIST & ROTH

https://www.behance.net/gallery/18316805/Heist-Roth

This branding for a skin care range i think has a high end feel due to the name and the minimal packaging it looks professional and expensive. The colours work well together. I hadn't actually thought of making my product have printed ephemera such as envelopes letter heads this example works really well for the brand and fits. 

FIEVENTWENTICH

https://www.behance.net/gallery/15157355/Fieventwentich

This is more of a soap brand but i felt the packaging was really minimal and high end. I like how they've used individual branded stickers and tissue paper for the soap. I think it makes this brands more unique and personal.

FISIX

https://www.behance.net/gallery/13917669/Fisix

I like this branding for 'fiskix' Its very different to usual skin care/cosmetics ranges. It gives the impression of medicine using the line ' The sports cosmetics lab '. I think the pastel like colours work well together.

Other Aesthetics Research:

This name and image has been created for a cosmetics brand which sells natural products. 

 I like the minimal branding for these products and the geometric symbol used although it does work as a set i don't think its that consistent i would have kept a similar symbol. The minerals and liquids used for there products works its different to usual products and stands out.

The boxes used for specific brand are simplsitic and something i would be looking towards creating. I hadn't considered using small business cards that would be used in a promotional manner. I think this would be a good idea although I'm not sure such a high end brand would need one. This will be something i will look into.

BEIGE

https://www.behance.net/gallery/18202685/BEIGE

Creation and Branding design for Beige, dedicated to personal hygiene products and body care. Nature-based products and aromas of plants, trees and other natural elements.

I like the minimal feel to this brand , everything is consistent and the use of type works well as a whole for the brand with the colours and over all aesthetics.

Further Research

I decided to look at some further branding to get an idea of how i could increase the brand to more than just packaging.

Verso:

This simplistic app would bd perfect for my brand.

 I like the use of small icons and patterns with the use of colours the brand still works as a set.

 Logo design

 Minimal Design - I really like the use of tags made for these products and this is definitely somthing i will consider.

This a brand i have been looking at that has a range of promotional material as well as product & packaging

http://www.ursamajorvt.com

 I love the use of colours at the bottle tops on this brand.