The Brunch Bar - Design

The Brunch Bar Design

Logo Design:

I developed the logo on from the name and how i can make variations in an effective way using only type.

I then moved on to more of a icon logo style.

I really wanted to see what my logo would look like in its real life situation so i applied it to a number of brunch bar and restaurant style images.

Logo refinement:

I still wasn't happy so i pushed it further.

These where my final 6 designs for me to choose from:

I was really pleased with my choice.

Stamp:

I applied the logo to a stamp.

Menu Plan:

I made a menu plan so i knew what was going on what page where.

Menu Mockup:

This menu mockup helped me sort out where the elastic would go in comparison to the board and menu.

I also used some grey board to mock it up physically. I got this made by someone in woodwork so i needed the right measurements.

Re-Designed Plan

I reviewed my menu before i began designing and worked out there would be blank pages and it wouldnt work out so i redesigned it.

Menu Design:

The Brunch Bar - 

Front cover:

Placing content into the men using columns. I also applied my logo to the corner of the page in stamp form.

Brunch Menu

Lunch Menu

 I wanted the menus to slightly differ but be consistent throughout.

Business Cards:

I am really pleased with the business card design i feel my logo works well on the business card.

Using the same typeface from the menus i put the text on the reverse side.

I also added on the stamp for the consistent affect.

Business cards as a set:

Receipts:

Pattern for wrapping:

Using the icon from the middle of the jam jars i made this patten to be used as either food wrapping or a table mat.

I also designed a red one.

Printed ephemera.

Menu put together.

Receipts:

Business cards:

Laser Cutting-

The last step of the brief before photography was to laser cut onto the tapas board and menu board. After a few hours in the laser cutting it wasnt working and it kept leaving an awful burn mark. At the time was to busy and left it. Later i went back down and decided to tell the machine i was using a thiner stick so it would only go over the wood so many times instead of repeating it. 

The design was still a tiny bit burnt but a huge improvement.  I am really glad i persisted because i got the look and design i wanted.

I had two variations of each i had them both made so i could test on one and have a  practice.

The elastic with the menu on the board:

This has been one of my best briefs i am really pleased with the design now i need to photograph the work.