Scavi & Ray - Initial Ideas

 Scavi & Ray - Initial Ideas

Promotional Video-

As Issy and i have discussed producing a promotional video for our brand campaign we first spoke about filming a high end fashion shoot but didn't want to loose the theme for the Scavi and Ray brand being drank by 20 somthing women also keeping the fashion ideal that the brief states.

We first decided to look to see what is on in Leeds. We felt this would be the best opportunity to film a real fashion catwalk shoot rather than us simply setting one up in Uni we wouldn't be getting the right atmosphere for our short film.

We came across 'Leeds Rag Fashion show' , they had an event on tonight which would of been perfect for what we wanted. The venue the fashion show was being held at was a night club so everything would of worked for the campaign. So Issy and I decided to send them a message on Facebook and also email.

https://www.facebook.com/lrfs.leedsragfashionshow?ref=stream

Facebook message / Email.

Luckily someone who we had emailed replied giving us permission to film at the event.

 After meeting back up Issy and i decided that we might wait until the next Leeds Rag event purely because it was a bit short notice to be prepared and we didnt want to waste our time. I managed to get hold of the ladys number who had emailed me and i spoke to her directly over the phone. She told me that there was another event in 3 weeks and that we could film then. She told me to look at the video from last year to see if this is the kind of thing we would be thinking of.

Issy and i felt this would be a preferred event to film our promotional video for our campaign. After further discussing we decided we would go and speak to Paul Luke the fashion teacher. He told Issy and i there in an event in harvey Nichols that we possibly may be able to film which also sounds it would be beneficial for our brief. We are going to film at both events and use the best footage to use for our short promotional video.

Collateral / Promotional Material Lists / Planning  -

Before our second meeting I made a mind map of different things we need to consider and few routes of direction in which we could possibly go down. We needed to finalise these things before we could start designing.

In our meeting we went through the mind map and some points Issy had and then make a long list of definite collateral we would produce and produced a to do list for our next meet.

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-Promotional Video

-Crate/Tray/Case

-Bottle Packaging

-Postcard Posters

-Manifesto

-Landing Page/Website

-Photography Look Book style

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To do list:

-Pattern Design

-Look into designers for fashion week

-Further packaging design research

-Strap Line