DBA Briefing

DBA Briefing

Background.

The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country and to complete on the world stage. They are calling this strategy 'Northern Powerhouse'.

On the global scale northern cities are quite small and have individual strengths but together they have the capacity to act as a global city. The concept of 'The Northern Powerhouse' builds on the idea that those cities, in a belt that runs from Liverpool to hull are stronger together, not as a rival to London, but to be its brother in arms in the fight for Britain's share the global economy.

The Brief.

To brand the 'Northern Powerhouse' and create awareness of its many and varied attributes to the rest of the world. There still a lot of uncertainty around the detail of how a 'Northern Powerhouse' will manifest itself, however for the moment lets assume the four cities that head up the 'Powerhouse' will be Liverpool, Manchester, Leeds and Hull which creates a nice neat line across 'The North'

The idea requires a name and a brand, so that the world understands that this is a significant single entity.  After a 'consultation process' with all the key stakeholders the name 'capital north' has been selected - combining purpose and place. Its easy to remember and recall.

Deliverables

1 - Logo

The key element that will be the building block of our identity.

2 - Posters

A series of 4 Posters - One for each city. They'll be posted in each of the key cities to reinforce locally the importance of being stronger together.