YCN: Scavi & Ray - Brand Research

Scavi & Ray - (Brand Research)

To begin research for the Scavi and Ray i decided to look at the brand in general and look what is already existing although the brief is to produce a campaign to promote them i wanted to see what i could improve as well as promote to the brief would be as successful as possible.

Finest events. Finest prosecco. The VIPs were celebrating with a glass of SCAVI & RAY. This finest prosecco was presented by the flying-catering stuff of The Westin Grand Berlin.A total of 35 crew members as well as the bars were equipped by SCAVI & RAY. Starting with a glass of finest Prosecco, the brand convinced the VIPs and special guests with its smart taste. Marla Glen fascinated with her live performance and her songs from the new album. Three camera teams and 10 photographers were making sure to stage-manage the event from its best perspective.

Logo:

Landing page for the website:

Scavi and Ray Launches fashion editions:

A pdf of photography images and the collection of bottles was given to us by YCN in the brief pack:

This image makes me think that Scavi and Ray is expensive and aimed at females:

They are trying to push a fashion design theme through the brand.

Bar culture:

London Fashion week:

This bottle was used for London fashion Week.

 Packaging for the box:

 Bar trays / Culture:

Having a look at some examples has helped me to see what the brand already has and how they market the brand to reflect themselves and appeal to a certain audience. This has helped influence initial ideas of how to push the audience for the campaign Issy and i will produce.