Adorned Branding Research.
When meeting with Lydia she told me a few brands who's branding and website designs she really liked. I decided to research into these companies so i can take inspiration when working on the rebrand, before i can begin designing i not only wanted to research into these brands but there blogs and other material.
MISSGUIDED
Website landing page:
Women:
Logo: Minimal & bold
Use of colour: Lilacs & Purple tones
Other: Organised into categories.
New in/Tops
Blog:
OH MY LOVE
Website landing page:
Logo: Minimal & bold , use of iconic geometric logo.
Use of colour: Monochrome
Other: Organised into categories & Banner images.
Women:
Blog:
AQUA COUTURE
Website landing page:
Women:
Logo: Bold
Use of colour: Monochrome
Other: Clean menu and viewing options - limited content
Blog:
LAVISH ALICE
Website landing page:
Logo: Minimal geometric
Use of colour: Geometric & Grey
Other: Categories and Archives.
Women:
Blog:
After looking at these websites and brands i know the style aesthetic that Lydia wants for her brand Adorned. After taking this into consideration i am now able to begin logo design.
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